If someone is thinking about buying your product or service and you’d be the only supplier that was able to talk to them any time they...

Ever had the experience where some product just keeps chasing you? ⠀ You check out a certain type of lawnmower or powerdrill and before...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

⠀ ⠀ Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine...

⠀ The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me in business school. And it’s...

The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO. ⠀ A Rock Solid Offer. ⠀ Here’s how: ⠀ The...

⠀ Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ⠀...

⠀ Here’s something I discovered after being in marketing for almost 20 years. ⠀ Most ads absolutely suck at getting clients. ⠀ Some ads...

Don't Carpet Bomb your clients Quick question: who’s your ideal customer? ⠀ A lot of business owners answer that question with a...

CC stands for Client Cluelessness. Every client is clueless about marketing to a certain extent. They often overestimate how much they...

In the cutthroat world of business, capturing leads is only half the battle. As they say "if your dog barks at you it's because someone...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double take test”. Pretend...

Imagine you're navigating a bustling city during rush hour. Cars honk, pedestrians crowd the sidewalks, and chaos is all around. For many...

Imagine you’re at a social event, trying to get to know someone. Instead of a friendly chat, they launch into a long, detailed story...

companies spend millions of dollars each year on branding, making their names synonymous with their products. However, there’s a critical...

Imagine you’re in a field, and you spot two rabbits. Your goal is to catch one, but you’re unsure which to pursue. You start chasing...

If you're a local business owner looking to capture more attention, boost your sales, and become a community staple, keep reading. I've...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...