Let’s be honest—when was the last time you sat down and watched the news on TV?
Exactly.
People don’t wait for the 6 o’clock broadcast anymore because by the time it airs, the story has already been dissected, debated, and done to death on platforms like Meta. The immediacy, the engagement, the ability to dive deep into a conversation—it’s all happening on social media, not on your local station.
By the time the story airs on TV, conspiracy theorists have already mapped out how the "lizard people" are behind it.
And here’s the kicker: even traditional media knows this. Look at what’s happening in Australia. They’ve rolled out a scheme forcing tech giants like Meta, Google, and TikTok to pay local news outlets for content. Why? Because those outlets can’t survive without them. The audience is on social media, and the ad revenue? Well, it’s following the eyeballs.
So, if your audience is spending their time scrolling through Meta and not tuning in to the evening news, why are you still hesitating to put your business there?
Advertising on Meta isn’t just smart; it’s where your customers already are. They’re engaging, liking, sharing, and making decisions long before they ever visit your website or store. Waiting to see if traditional media will regain its former glory is like betting on a horse that’s already finished the race.
The future is clear: get on social, stay relevant, and meet your customers where they’re actually paying attention.
Want to make it happen? That’s where we come in. At Precision Digital Marketing, we’ll craft a strategy that cuts through the noise and delivers results where it matters—on the platforms that dominate.
Don’t wait for your audience to find you. Go where they are. Let’s get started.
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