“Can I have your business card?”
There was a time when this phrase was the go-to move for networking and business connections. But let’s be honest—how many times have you handed out a business card, only to wonder if it ended up as a drink coaster or buried under a pile of receipts?
The truth is, business cards have been quietly replaced. Today, it’s far more common for a prospect to ask, “What’s your Instagram handle?” or “Can I find you on Facebook?” Social media is the new Rolodex, and if your profiles aren’t strong, consistent, and up-to-date, you’re missing out
Why Social Media is the New Business Card
Think about the last time you met a potential client or partner. Did they really seem eager to take a business card, or were they more interested in looking you up online? Chances are, it was the latter.
Here’s why: social media offers more than just your name and phone number. It’s a window into your business—your personality, your values, and your work. A well-maintained profile tells a story that no business card ever could.
But here’s the catch: it needs to be consistent. If someone finds your Instagram and your last post was from 2017 when you launched the business, what message does that send? It tells them you’re inactive, outdated, or worse—not serious.
The Power of Social Media Consistency
Social media isn’t just for showing off during the good times. It’s about staying present, even during the slow stretches when it feels like no one’s paying attention. That’s when consistency matters most.
Why? Because your audience is always watching, even if they’re not engaging. Regular posts keep your business top-of-mind, so when they do need your product or service, you’re the first name that comes up.
More importantly, social media builds trust. It shows that you’re active, reliable, and invested in your business. A trickle of consistent content can turn followers into customers without the cost of running ads or chasing leads with outdated methods.
Organic Growth vs. the Business Card
Let’s be real: a business card can’t engage with your audience. It can’t share behind-the-scenes stories, answer FAQs, or showcase your latest success. Social media does all of that—and more.
With organic growth, you’re not just collecting prospects. You’re building relationships. Every post, comment, and share brings you closer to your audience, creating a connection that no printed card could ever match.
Don’t Get Left Behind
If your social media hasn’t seen a fresh post since 2017, it’s time to change that. The world has moved on from business cards. Your prospects are scrolling Instagram, Facebook, and LinkedIn, looking for businesses that show up consistently.
Don’t let them find a blank profile—or worse, a dusty business card that tells them nothing about you.
Need Help?
If you’re ready to leave business cards in the past and focus on building a strong social media presence, we’re here to help. Want to see what a consistent strategy looks like? Reach out for a sample 10-day social media planner and start connecting with your audience the right way.
Because in today’s world, your Instagram handle is worth more than a hundred business cards. Let’s make it count.
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