TikTok is a wild place. One minute you’re watching a cute cat video, and the next, you’re three hours deep into content that makes you question life. Enter Cooking With Kya—a TikTok influencer who’s found a way to make cooking a cultural phenomenon.
For some, Kya is sparking anger. Young women are venting in the comments while men are apparently ready to propose just to get a plate of whatever she’s cooking. But here’s the kicker: where most people see controversy, I see branding brilliance.
Kya isn’t just cooking meals—she’s cooking up opportunity.
The Secret to Branding Success
Whether you love her or hate her, Kya has figured out what most brands fail to do: evoke emotion. And emotion is everything in marketing.
People aren’t just watching her videos for recipes—they’re invested. The comments section is a mix of admiration, anger, and jokes, but one thing’s clear: she’s got their attention. That’s gold.
Now, what could brands do with this level of attention? Let’s break it down.
Opportunity 1: Cooking Classes, Virtually
If Kya turned this momentum into virtual cooking classes, she’d be unstoppable. Think about it: TikTok already has the audience. A simple “Join my live class” CTA could lead to thousands of people learning to cook with her in real time. Whether it’s $10 for a one-hour session or a subscription-based model, the demand is already there.
She’s not just selling recipes; she’s selling an experience. And experiences create loyal, repeat customers.
Opportunity 2: Branded Product Placement
From the frying pan to the spatula to that aesthetically pleasing kitchen setup, everything in Kya’s videos could be a branded partnership. Companies looking to reach the TikTok demographic should be all over this.
Imagine a kitchenware brand paying to have their logo featured while she whips up pasta. Or a food company partnering to showcase their sauces and seasonings. It’s subtle, powerful, and highly effective—because it doesn’t feel like an ad.
Kya is influencing buying decisions without ever holding up a product and saying, “Buy this.” That’s next-level branding.
What This Means for Your Business
Now, you might be thinking: "That’s great for Kya, but what does this have to do with my business?"
Everything.
Here’s the lesson: attention is currency. It doesn’t matter what you’re selling—landscaping, fitness plans, or artisanal candles—if you’re not creating emotional connections, you’re leaving opportunities on the table.
Kya has nailed the formula:
Be Authentic: She’s not trying too hard. She’s just cooking, talking, and creating a vibe.
Get People Talking: Whether it’s love or hate, she’s sparking conversations.
Sell Subtly: The audience feels like they’re part of something, not just being marketed to.
Now imagine taking these same principles and applying them to your business. What emotional connection can you build? How can you showcase your product or service in a way that feels effortless?
Final Thoughts
Cooking With Kya is more than just food—it’s branding at its finest. Where others see controversy, savvy marketers see opportunity. If you’re still sitting on the sidelines, wondering how to make TikTok or social media work for your business, this is your wake-up call: pay attention to trends, learn from them, and act.
Want to create branding that gets people talking (and buying)? That’s where Precision Digital Marketing comes in. Let’s cook up a strategy that grabs attention, sparks emotion, and turns viewers into loyal customers.
Because like Kya, you don’t just want views. You want results. Let’s make it happen.
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